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ACCOUNT MANAGER

-AMBITIOUS - STRATEGIC - DIGITAL SAVVY - COMMUNICATIVE - 

WORK

PATH TO PURCHASE PLAN

PATH TO PURCHASE PLAN

CONSUMER CAMPAIGN

CONSUMER CAMPAIGN

B2B CAMPAIGN

B2B CAMPAIGN

RESUME

GREY, New York, New York 

Integrated Account Executive, Client: Pantene, November 2013 – Present 

  • Leads creative, strategy and brand teams in the development of 2017 integrated campaign and product launch
  • Aid regional agencies in consistent global identity through oversight of visual identity and digital network presentations
  • Facilitates print, broadcast and digital production timelines as well as traffic processes 
  • Supervise and train assistant account executive and intern team members
  • Managed social calendar for four major social media channels including the creative development process, client presentation and approval, as well as publication timelines, partner agency coordination and asset delivery
  • Led technical and brand teams in launch and daily management of new desktop, mobile websites and email program
  •  Participated in the planning and execution of a real time, socially led Oscars campaign
  • Assisted with a 2014 Effie submission including case study video production, application review and online submission

MRM Worldwide, New York, New York

Account Executive and previous AAE, Client: MasterCard, January – November 2013

  • Coordinates client and internal teams in the execution of CRM campaigns including weekly email deployments, partner email production and integrated campaign support for MasterCard’s Priceless Cities
  • Manages creative development process from asset collection and brief creation through to execution and delivery for digital direct marketing campaigns
  • Assists with email list buys, onboarding strategy, scope writing and site builds 
  • Acts as daily client liaison updating status reports, leading status calls and managing agency partner communications

 

 

Education

City College of New York

MPS in Branding and Integrated Communications

  • Management/Planning Emphasis

University of Kansas

BS in Journalism

  • Strategic Communication Emphasis

Accomplishments

AAF Most Promising Minority Student Program

Martin Agency Student Workshop

Starcom MediaVest Future Leaders Program

Kansas City Ad Club Scholarship

LaGrant Foundation Scholarship

AdColor Futures Program

Involvement

BIC Alumni Association, Founder & President

IAM, High School Mentor

NY Ad Club, Internship Mentor

Grey Diversity Council, Member

MAFA, Organization Lead

about

I’m not confused about why I’m here in New York. I want be a part of the creation and evolution of brands. Not as a bystander but as a student and a person of influence. I want to help consumers self-identify by helping brands take risks, stay relevant and bring new and innovative ideas into fruition.  

Real connections are what last in the marketplace. Currently consumers are constantly bombarded with clutter and false promises. Consumers are just people looking for something they can trust -- brands can provide that assurance. Consumers want the feeling of instant gratification at the point of sale. They want more than just a physical product. They want an experience and continuous relationship. They want their loyalty to be rewarded with consistently great service and product quality. 

I am the consumer's liaison to the brands they love and trust. I am the brand's tool to become loving and trustworthy.